Let’s take a look at the market of Media. It’s a fast developing industry with new technology. Newspapers, magazines, radios, TVs and websites are becoming a media combination or more a media electronization. It’s hard for you to see that a popular newspaper only appears in the form of paper nowadays. It has its own website or other ways to reach the readers, anytime, anywhere.

With Apple’s application platform, traditional media grows a brand new “hand”-- iPhone Apps to catch customers’ hearts. App for media is like a “take-away” website going along with the users’ iPhones. They could read the news, watch the videos and finish the polls as they like. That’s a win-win for both the media app developer and the customers.

Some browser-lovers may argue that why we need an app to carry out the “take-away” function, while the cell phone browsers can do the same thing. The reason is media iPhone app mobilizes the website, as well as solves the disadvantages--real-time transmission and slow response. iPhone app gives users a comfortable UI with the functions of background downloading & updating. As long as the iPhone users get on-line by 3G or Wi-Fi somewhere, the data will be automatically saved in the local app. Then the users can fast view the data from the app, no matter on-line or off-line, and enjoy plenty of information come from the media. Free from typing the address and waiting for the response！